5 July 2015: The Australian Government has acted on concerns raised by farmers about supply chain transparency during the consultation phase of the Agricultural Competitiveness White Paper. The white paper commits $11.4 million to establish an Australian Competition and Consumer Commission (ACCC) Commissioner dedicated to agriculture as well as supporting capability at the ACCC concerned with agriculture supply chain issues. Many stakeholders were concerned with the lack of transparency in supply chains and the anti competitive distortions that can result—all too often to the detriment of our farmers.The new Commissioner, combined with the new dedicated agricultural-focus of the ACCC, will give the ACCC additional agricultural skills and knowledge to address the concerns of farmers. These new resources will enable ACCC staff to attend the saleyards or visit farmers to see the market in action and gather necessary evidence. On top of these measures the Agricultural Competitiveness White Paper will deliver $13.8 million to arm farmers with knowledge and materials on alternative business models like cooperatives and collective bargaining.Knowledge is power. A strong supply chain advocate, proactive ACCC investigations and information on alternative business structures will go a long way to reducing farmers’ vulnerability to the market power that can be wielded by large processors or retail chains. These measures, combined with work this government already has in train through our forthcoming response to the Competition Policy Review; the current review of the Horticulture Code of Conduct; and the establishment of the Australian Small Business and Family Enterprise Ombudsman, show we are serious about ensuring our farmers get a fair deal for their efforts.The White Paper is available at agwhitepaper.agriculture.gov.au